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The FDA orders Juul to pull all of its vaping products from the U.S. market

  • By Bill Chappell/NPR
SAN RAFAEL, CALIFORNIA - NOVEMBER 07:  Packages of Juul mint flavored e-cigarettes are displayed at San Rafael Smokeshop on November 07, 2019 in San Rafael, California. Juul, a leading e-cigarette company, announced that it is halting sales of their popular mint flavor e-cigarette after the release of two studies that showed a surge in teen use.

Justin Sullivan / Getty Images

SAN RAFAEL, CALIFORNIA - NOVEMBER 07: Packages of Juul mint flavored e-cigarettes are displayed at San Rafael Smokeshop on November 07, 2019 in San Rafael, California. Juul, a leading e-cigarette company, announced that it is halting sales of their popular mint flavor e-cigarette after the release of two studies that showed a surge in teen use.

The Food and Drug Administration has issued a marketing denial order to Juul, telling the company to remove its e-cigarettes from the U.S. marketplace — a decision that promises to shake up the vaping market.

The decision applies to “all of their products currently marketed in the United States,” the FDA said.

Citing the FDA’s review of Juul, which accounts for a large portion of the U.S. e-cigarette market, FDA Commissioner Robert M. Califf stated, “We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.”

The decision comes nearly two years after Juul submitted its application to the FDA, hoping to continue selling its products.

As news of the FDA’s decision emerged, it was welcomed by the advocacy group PAVe, or Parents Against Vaping e-cigarettes.

“JUUL will finally be held accountable for creating the youth vaping epidemic, and igniting a new industry of highly-addictive flavored products that are harming millions of American kids,” the group’s founders, Meredith Berkman and Dorian Fuhrman, told NPR via email.

“This is an enormous step in the right direction,” they added.

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