With information overwhelming social media users, it’s important for media organizations to ensure their listeners/viewers/readers can trust their reporting. Questions like, “How do people decide what news is trustworthy?” or “How can journalists influence what users consume and share?” have come up repeatedly at public forums that WITF journalists have participated in.
To help answer those questions, WITF is taking part in the Trusting News project – an effort to create strategies designed to demonstrate the credibility and trustworthiness of journalism. We are taking steps to explain to you our editorial process, demonstrate our approach to ensure our stories are balanced, be as accessible and responsive as possible, describe our ethics and funding and show how we are distinct from other media organizations.
The days of journalism’s one-way street of simply producing stories for the public have long been over. Now, it’s time to find better ways to interact with you and ensure we meet your high standards of what a credible media organization should be.
How WITF plans to cover elections
What is critical race theory? Here’s a look behind the protests and how racial issues are taught in Pa.
Critical race theory is not being taught in Pennsylvania public schools, and is different from school districts’ efforts to create equity plans.
Trusting News: Hey conservatives. Let’s talk.
Do you see your life and values reflected in local news? Are there issues you think journalists ignore?
By Tim Lambert
Manuel Balce Ceneta
WITF is connecting these lawmakers to their actions on the election-fraud lie. Here’s why
Elected officials should be held accountable. And, consistently presenting facts that reveal the lie may help diminish its power over those who believed and supported it.
Countering the big lie: WITF newsroom’s coverage will connect lawmakers with their election-fraud actions
As part of WITF’s commitment to factual reporting, and because the U.S. Capitol attack on Jan. 6 threatened America itself, we will use language in our reporting to show how elected officials’ actions supported the election-fraud lie that led to the insurrection.
By Tim Lambert and Scott Blanchard
WITF’s ‘America Amplified’ strategy had to adapt — but the listening continues
We can’t physically bring people together, and our travel is limited. But we’re still listening.
Oct14Trusting News: Defining Credibility & Trustworthiness in Journalism