WITF selected to be part of America Amplified Election 2024 initiative
WITF will deepen its engagement with communities across central Pennsylvania this year by partnering with other public radio stations across the country in an initiative called America Amplified Election 2024.
The initiative is hosted by WFYI in Indianapolis and is funded by a grant from the Corporation for Public Broadcasting to support community engagement journalism in traditionally underserved areas. The initiative builds on a similar project in 2022 to help public media stations provide critical information about voting during the midterm elections.
America Amplified prioritizes meaningful in-person and online engagement in order to build trust, expand audiences and deepen the impact of public media journalism. In 2023 and 2024, WITF will use community engagement journalism practices to combat the spread of misinformation and distrust in media while also sharing audience-focused resources on voting information.
Through this initiative, WITF aims to put people, not preconceived ideas, at the center of its reporting process. The station will receive training and coaching to map an effective strategy for serving their community, using the Hearken platform to discover what information their broader communities need to confidently participate in the 2024 general election.
Specifically, WITF will focus on elevating the voices of central Pennsylvania’s growing Latino community, and the voices of young voters — especially first-time voters.
America Amplified’s goal is to create and share models of community engagement success to inform and strengthen future local, regional and national journalism.