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PBS NewsHour's Judy Woodruff / WITF picks new leader / 'Picking up' the Poconos

Written by Merideth Bucher, Producer | Mar 14, 2019 4:45 AM


What to look for on Smart Talk Thursday, March 13, 2019:

Ron Hetrick has been named the new president and CEO of WITF. He succeeds Kathleen Pavelko who is retiring after 19 years.

Hetrick served as senior vice president of finance and administration since joining WITF in 2000. As president and CEO, he will oversee all media and educational services including public television (WITF-TV); two public radio services (WITF 89.5 and WYPM 93.3 Chambersburg); a statewide digital news service (PA Post); WITF's social media platforms; and a production services division (Media Solutions). 

Ron Hetrick appears on Smart Talk today to discuss his new role. 

Ron Hetrick.png

Ron Hetrick

Also, Judy Woodruff, anchor and managing editor of the PBS NewsHour, joins Smart Talk today to discuss navigating changing political climates. 

In the four decades that she has covered news and politics at the national level, Woodruff observed elected power change hands many times. Now, more than ever, it seems like political differences are shaping more than just policy. They are changing how we interact with one another.

Woodruff will also bring her perspective to Lehigh University on March 19, as this year's speaker for the Kenner Lecture on Cultural Understanding. Her topic is "Speaking Across Political Differences Today in America." 

Finally, the Pocono Mountains are a destination for vacationers and day-trippers from around the world. More than 26-million visitors travel there every year. Unfortunately, litter along highways and in public areas is becoming more noticeable as visitors increase. 

The Pocono Mountain Visitors Bureau launched an anti-littering campaign last year to address the problem and, hopefully, effect change. 

How successful are their efforts? 

Appearing on Smart Talk to talk about keeping the Poconos 'clean and green' is Christopher Barrett, president and CEO, Pocono Mountain Visitors Bureau

See the iconic 1971 "Crying Indian" PSA anti-litter commercial below:


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