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WITF presents C-Speak: The Language of Executives, supported by PNC. Each episode in this podcast features local C-level executives discussing relevant and timely business topics. This knowledge-sharing platform provides insights on forward-thinking business approaches that encourage leaders to think differently.

Listen to C-Speak on these platforms

C-Speak Episodes

Episode 1 – Diversity, Equity & Inclusion

Masai Lawson
Masai Lawson
Gannett Fleming

An inclusive workforce makes us stronger, smarter, and more creative, reflecting the diversity of the communities we serve. As a Talent Acquisition Manager for Gannett Fleming, Masai Lawson understands that having an inclusive workforce results in better decision-making, brings a broader perspective, and fuels a company’s strength, innovation, and creativity.

Episode 2 – Leadership Lessons

Betsy Hamm
Duck Donuts

As Duck Donuts CEO, Betsy Hamm oversees the overall direction of the organization and leads the development of the company’s long- and short-term goals and strategic initiatives. But like any good leader, she’s still learning. On this episode, we talk about the various ways that a leader learns about leadership. 

Episode 3 – Strategic Recruiting

photo of Joseph Robinson, Jr.
Joseph Robinson, Jr.
Dame Leadership

How does culture impact employee recruitment? How do you know if your recruitment process is delivering the right people? We talk to Dame Leadership’s Joe Robinson about some of the most important goals companies need to consider during the recruiting process.  

Episode 4 – Understanding the Multicultural Market 

photo of George Fernandez
George Fernandez
Latino Connection

How can your company develop more positive and sustainable connections in today’s multicultural marketplace? George Fernandez, CEO, and founder of Latino Connection provides insights that could help your businesses connect with the Latinx community. 

Episode 5 – Workforce & Economic Development 

photo of Lisa Riggs
Lisa Riggs
EDC of Lancaster County

The past year has brought dramatic changes to businesses and the job market. We talk to Lisa Riggs, President at Economic Development Company of Lancaster County to learn what changes are expected in the job market.  We’ll also talk about steps business leaders can take to help influence the direction the job market takes in the future. 

Episode 6 – Corporate Responsibility

photo of Hasu P. Shah
Hasu P. Shah
Hersha Hospitality Trust

Should businesses work to give back to the communities they serve?  What is the relationship between philanthropy and influence? Hasu Shah has been recognized for his business accomplishments and his philanthropic endeavors.  On this episode, Mr. Shah shares how he came to recognize philanthropy as a very important part of his business.

Episode 7 – Disruption as Opportunity

photo of Michele Buck
Michele Buck
The Hershey Company

The Hershey Company’s President and CEO, Michele Buck, always needs to be thinking about the future. On this episode Michele shares her thoughts on how to keep up with the constant changes brought by the marketplace and consumers, how she views disruption as an opportunity, and what it will take for companies and leaders to be successful in a fast-moving dynamic environment. 

Our Guest: Michele Buck, President and CEO, The Hershey Company

C-Speak is hosted by Sharon Ryan

Sharon Ryan, host of C-Speak
Sharon Ryan, host of C-Speak

Sharon Ryan is an experienced C-level executive with a long service record supporting both commerce and the community of Central Pennsylvania. Sharon is CEO at Dasher, Inc. and past-President and COO of PMSCO Healthcare Consulting. She has served as chair of the Capital Region Economic Development Corporation (CREDC) and the United Way of Capital Region’s Annual Campaign and currently serves on the PennHOSA Foundation board. She holds a Master’s degree in Business Administration from William Howard Taft University and is co-author of the book, “The Talent Pool:  How to Find and Keep Dedicated People While Making a Lasting Impact.” 

C-Speak is supported by PNC

PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit

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