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Building the Future of Local Journalism: LNP, WITF and Always Lancaster

  • Asia Tabb
LNP | LancasterOnline Executive Editor Tom Murse, left, listens as David Greene talks to LNP | LancasterOnline staff members about Always Lancaster, a nonprofit that will assume ownership of LNP | LancasterOnline during a meeting in the former LNP offices at 101 N. Queen St., in Lancaster city on Tuesday, Dec. 3, 2025. Greene a veteran journalist who is a former Lancaster resident, will serve as the interim publisher of Always Lancaster.

 Blaine Shahan

LNP | LancasterOnline Executive Editor Tom Murse, left, listens as David Greene talks to LNP | LancasterOnline staff members about Always Lancaster, a nonprofit that will assume ownership of LNP | LancasterOnline during a meeting in the former LNP offices at 101 N. Queen St., in Lancaster city on Tuesday, Dec. 3, 2025. Greene a veteran journalist who is a former Lancaster resident, will serve as the interim publisher of Always Lancaster.

AIRED; February 11, 2026

Listen to the podcast to hear the full conversation. 

On The Spark, veteran journalist David Greene and Pennon interim President and CEO Tom Baldrige discussed Greene’s new nonprofit, Always Lancaster, which has assumed ownership of LNP | LancasterOnline on Jan. 8 . Greene, who moved to Lancaster as a teenager and began his journalism career at McCaskey High School before going on to the Baltimore Sun and NPR, described the effort as “almost like a calling,” outlining a three-part revenue model built on subscriptions, advertising, and philanthropy to sustain local journalism.

Baldrige reflected on returning from retirement to help guide WITF and Pennon through a rapidly changing media landscape, noting that “the challenges are real, the financial models don’t work like they used to,” while emphasizing strong community support. Both leaders highlighted the need to innovate while preserving legacy institutions, with Greene pledging to uphold “the fundamental values of journalism… holding truth to power, fact-based reporting,” and Baldrige expressing optimism that public media and local news in central Pennsylvania will endure because the community recognizes their importance.

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