Nate Coulter (left) and Suzanne Fry (right) discuss their work as judges of elections in a June 1, 2024, "listening session" organized by Jordan Wilkie (center), a democracy reporter with WITF in Harrisburg, Pennsylvania. Christa Case Bryant/The Christian Science Monitor
How one NPR station is trying to win conservative listeners – by listening
By Christa Case Bryant/The Christian Science Monitor
This spring, veteran National Public Radio editor Uri Berliner sent shock waves through the media industry with an essay titled “I’ve Been at NPR for 25 Years. Here’s How We Lost America’s Trust.” Conservatives – more than a quarter of NPR’s audience in 2011 – had stopped listening, he noted. Moreover, according to a poll, only 3 in 10 people found NPR “trustworthy.”
But NPR’s leadership rejected his critique, and he soon resigned.
Meanwhile, in a largely conservative swath of Pennsylvania, an NPR member station has been taking a more deliberate approach to addressing the trust deficit.
WITF, based in the state capital, is trying to engage with an ideologically diverse range of listeners through in-person events, on-air conversations, and a weekly newsletter that pulls back the curtain on journalistic ethics and decision-making.
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