Smart Talk moves to noon
Smart Talk is moving to new and returning to an hour-long program, five days a week.
Smart Talk is moving to a new time and returning to an hour-long program that airs five days a week.
Smart Talk is being redesigned to prioritize what is happening in the community, educating ourselves about something new and finding subjects to unwind and lessen everyday stress.
Smart Talk will still focus on news, providing thoughtful discussion as news-worthy events unfold. We will continue to focus on relevant and timely discussions, but will also allocate more time to focus on the stories of Central Pennsylvania and break from the news cycle for more human-interest and arts & culture coverage.
This evolution of Smart Talk comes as we also adapt to the growing podcast listening audience. Smart Talk will develop segments for use on digital platforms (on-demand video, podcasting, etc.). The result on-air will be a magazine format over the hour, with two to three segments, and additional content found in podcast form and through other digital platforms.
This new design is built on the solid foundation of civil and thoughtful conversations Smart Talk has provided on WITF for more than a decade. Smart Talk is a critical part of our schedule and we don’t make changes to it lightly. We are carefully aligning efforts to continue to appeal to our existing audience while welcoming the next generation of Smart Talk listeners.
WITF is also excited to announce that Aniya Thomas will be joining Scott LaMar as a co-host and producer of the show. Aniya has been recently hosting All Things Considered on WITF and will be shifting gears to Smart Talk.
Through all these changes, we are planning to retire the name of the show to craft a new name that encompasses the changes to the sound and feel of this daily program. The new name and theme music will be unveiled this October.