State House Sound Bites

Capitol reporter Katie Meyer covers Pennsylvania politics and issues at the Pennsylvania state capitol.

The State House Sound Bites Podcast is now called State of the State and is a part of PA Post, a digital-first, citizen-focused news organization to hold Pennsylvania’s government accountable to its citizens.

Call it: the guv race just got weird

Written by Mary Wilson, Former Capitol Bureau Chief | Oct 2, 2014 8:59 AM

I don’t usually do ad watch here at State House Sound Bites, but this slick TV spot by the College Republican National Committee is too bizarre to let pass without a comment.

The ad plays like a parody of TLC’s Say Yes to the Dress.

Gov. Corbett is likened to a sleek, strapless wedding gown. Democratic candidate Tom Wolf is the name of a lacy, ill-fitting vintage.

The Wall Street Journal reports nearly identical ads are running in Ohio, Wisconsin, Connecticut, and Illinois:

College Republicans have raised more money this year than ever, which Ms. Smith attributes to the group’s ability to show donors that they will get a return on their investment. After the 2012 election, in which young voters backed President Barack Obama by a nearly two-to-one margin, College Republicans crafted a report offering case studies for connecting with college-age voters. That report showed that people who watched one of the group’s videos targeting 18- to 29-year-olds were far more likely to vote for a generic Republican.

This year, the group has invested $2 million into its field program—its largest investment in such efforts to date. It’s also active on 1,800 college campuses.

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