State House Sound Bites

Capitol reporter Mary Wilson covers Pennsylvania politics and issues at the Pennsylvania state capitol.

Call it: the guv race just got weird

Written by Mary Wilson, Capitol Bureau Chief | Oct 2, 2014 8:59 AM

I don’t usually do ad watch here at State House Sound Bites, but this slick TV spot by the College Republican National Committee is too bizarre to let pass without a comment.

The ad plays like a parody of TLC’s Say Yes to the Dress.

Gov. Corbett is likened to a sleek, strapless wedding gown. Democratic candidate Tom Wolf is the name of a lacy, ill-fitting vintage.

The Wall Street Journal reports nearly identical ads are running in Ohio, Wisconsin, Connecticut, and Illinois:

College Republicans have raised more money this year than ever, which Ms. Smith attributes to the group’s ability to show donors that they will get a return on their investment. After the 2012 election, in which young voters backed President Barack Obama by a nearly two-to-one margin, College Republicans crafted a report offering case studies for connecting with college-age voters. That report showed that people who watched one of the group’s videos targeting 18- to 29-year-olds were far more likely to vote for a generic Republican.

This year, the group has invested $2 million into its field program—its largest investment in such efforts to date. It’s also active on 1,800 college campuses.

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Comments: 1

  • Larry img 2014-10-02 19:50

    This is so disrespectful to college women, who for the most part are not thinking of marriage, but careers.

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