Smart Talk

Smart Talk 10 Year Anniversary Logo


Smart Talk is a daily, live, interactive program featuring conversations with newsmakers and experts in a variety of fields and exploring a wide range of issues and ideas, including the economy, politics, health care, education, culture, and the environment.  Smart Talk airs live every week day at 9 a.m. on WITF’s 89.5 and 93.3.

Listen to Smart Talk live online from 9-10 a.m. weekdays and at 7 p.m. (Repeat of 9 a.m. program)

Host: Scott LaMar

The newspaper industry's changing landscape

Written by Merideth Bucher, Producer | Nov 30, 2018 8:54 AM
 
newspaper and ipad.jpg

Today's broadcast is recorded from a previous Smart Talk program

The newspaper industry has undergone a transformation over the last 10 to 15 years. With the advancement of the internet, newspapers jumped on board to develop a web presence offering ready access to their customers.

While print customers paid for subscription services, the web version was free to anyone with access to a computer.

Eventually, the industry's advertising-based business model felt the economic pressure of newspapers giving their product away for free.  The thinking went that if subscribers can access the news free online, any time of day, why would they pay for a newspaper that arrives hours after the news events occur?

Some say that by offering a free product, the industry set itself up for potential failure.

Today, some newspapers around the country, and in the mid-state, have cut staff and production schedules, while others are placing paywalls between their product and customers. 

Untitled design (80).png

Dr. Kyle Heim, Alex Hayes, Cate Barron, Ted Sickler and Scott LaMar

Joining Smart Talk on Friday to talk about the newspaper industry's changing landscape are Cate Barron, Vice President of Content with PennLive and the Patriot-News, Ted Sickler, LNPMedia Group, Inc.'s Managing Editor of Features and Special Projects, and Alex Hayes, Managing Editor of the Gettysburg Times. Also joining the conversation is Dr. Kyle Heim, Professor of Communication/Journalism, Shippensburg University.

Published in Smart Talk

Tagged under , , , , , , ,

back to top