Smart Talk

Smart Talk is a daily, live, interactive program featuring conversations with newsmakers and experts in a variety of fields and exploring a wide range of issues and ideas, including the economy, politics, health care, education, culture, and the environment.  Smart Talk airs live every week day at 9 a.m. on WITF’s 89.5 and 93.3.

Listen to Smart Talk live online from 9-10 a.m. weekdays and at 7 p.m. (Repeat of 9 a.m. program)

Host: Scott LaMar

Smart Talk: Challenges in East Africa; Social media marketing

Written by Scott LaMar, Smart Talk Host/Executive Producer | Apr 20, 2014 2:10 PM

What to look for on Smart Talk Monday, April 21, 2014:

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More than 800,000 people are displaced within South Sudan and another 250,000 are refugees in neighboring countries.  That's according to the Mennonite Central Committee, a worldwide relief organization that is headquartered in Akron, Lancaster County.

The three-old nation is in the midst of an armed conflict that has displaced families and resulted in millions of hungry people.

Bob and Judy Zimmerman Herr have just returned to the United States after spending five years as MCC's area directors for East Africa.

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They'll appear on Monday's Smart Talk to discuss the challenges faced by the people of South Sudan, Somalia, Kenya, Ethiopia, and Tanzania.

Also, if you're one of the millions of people who have a Facebook or Twitter account, you have no doubt received messages or advertisements from businesses.

Let's face it -- social media has changed how we communicate forever and in many cases, businesses or organizations haven't kept up.

A conference is scheduled for Friday, April 24 at Harrisburg University of Science and Technology called Social Media at Work.

We'll learn more about marketing in the digital age, including what consumers can expect, on Monday's Smart Talk from Anne Deeter Gallaher, founder of the Harrisburg Social Media Club and Gini Dietrich, founder and CEO of the marketing communications firm Arment Dietrich.

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Comments: 4

  • jjones img 2014-04-21 08:33

    The discussion on social media was very interesting - thank you. I wonder, however, why the host used the word "perspective" instead of "prospective" when speaking about possible clients, and why he used "medias" for the plural of medium, instead of "media." Also, he tends, when talking about people, to use the word "that" instead of "who." Just wondering...

  • Scott LaMar img 2014-04-21 09:08

    Nick asks...
    How do you integrate identified friends/followers into your prospect list? How do you go from SM to a more direct B2C relationship?

  • Scott Joseph Bishop img 2014-04-21 11:57

    It's true social media has changed the way businesses communicate and market to potential customers. One of today's biggest struggles within social media marketing is keeping up with the ever emerging trends and new social media exchanges. We're always trying to look 2 steps ahead as to where social media is going and the best way to do that is to look at the past (short past). For more http://www.upandsocial.com

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