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Smart Talk is a daily, live, interactive program featuring conversations with newsmakers and experts in a variety of fields and exploring a wide range of issues and ideas, including the economy, politics, health care, education, culture, and the environment.  Smart Talk airs live every week day at 9 a.m. on WITF’s 89.5 and 93.3.

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Smart Talk Friday is a fast-paced program featuring thoughtful and engaging conversations about the politics, policy and people who are shaping Pennsylvania’s future. Host Scott LaMar and WITF Capitol Bureau Chief Mary Wilson invite your multimedia interaction before, during and after the program.


Hosts: Scott LaMar and Mary Wilson

Smart Talk: Penn State's relationship with Nike; Drunk driving over St. Patrick's Day weekend

Written by Scott LaMar, Smart Talk Host/Executive Producer | Mar 12, 2014 2:16 PM

What to look for on Smart Talk Thursday, March 13, 2014:

PSU 2012 team photo 300 x 170.jpg

The Nike logo is a part of every Penn State athletic uniform, including the football team jerseys from 2012.

Nike is one of the most iconic brands in America.  It's swoosh logo is probably recognized by 99% of the adult population.

A few of Nike's advertising campaigns for its athletic shoes are considered classics, including the "Bo Knows" campaign featuring former Heisman Trophy winner and two-sport star Bo Jackson or anything having to do with basketball superstar Michael Jordan.

Nike is based in Oregon on what it calls a campus.  Many describe the Nike culture as unique.

Nike also supplies the uniforms, gear, and shoes to all of Penn State University's athletic teams.  That and millions of dollars go to State College in return.

How much is the deal worth?  The public doesn't know because Penn State is exempt from Pennsylvania's right-to-know laws.

The Lancaster Intelligencer Journal, New Era, and Sunday News recently published a series on Nike's relationship with Penn State.  Reporters Gil Smart and Mike Gross appear on Thursday's Smart Talk to discuss their findings.

To read the "Swoosh State" series, follow the links below:

http://lancasteronline.com/news/local/swoosh-state-penn-state-s-lucrative-contract-with-nike-remains/article_51ddcc8e-a482-11e3-867b-001a4bcf6878.html

http://lancasteronline.com/news/local/how-many-nike-swooshes-can-you-squeeze-onto-a-penn/article_b2df96a4-a54d-11e3-aba0-001a4bcf6878.html

http://lancasteronline.com/news/local/state-secrets-why-psu-remains-exempt-from-most-open-records/article_58868ffe-a611-11e3-afb0-001a4bcf6878.html

http://lancasteronline.com/news/local/junkets-joepa-and-phil-knight-why-penn-state-s-relationship/article_f5a6ae1e-a66a-11e3-83c3-0017a43b2370.html

http://lancasteronline.com/news/local/deal-between-penn-state-and-nike-isn-t-a-bad/article_dac07208-a6e5-11e3-af88-0017a43b2370.html

http://lancasteronline.com/news/investigations/why-penn-state-s-brand-is-one-of-the-most/article_fe6d82b8-a488-11e3-8824-001a4bcf6878.html

Gil SmartandMikeGross.jpg

Reporters Gil Smart and Mike Gross

 

Also, we'll hear from the Pennsylvania DUI Association on plans to reduce drunk driving over this weekend that leads up to St. Patrick's Day.

Listen to the program:

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