On-Air Highlights

Breaking Heroin's Grip

Written by Fred Vigeant, Director of Programming and Promotions for TV and Radio | Feb 7, 2017 11:02 AM
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WITF will air the new documentary Breaking Heroin's Grip: Road to Recovery.  The broadcast event consists of a 40-minute documentary capturing first-hand accounts of three individuals, in urban, suburban and rural settings. Each shares the story of his/her opioid use disorder and recovery from addiction. The broadcast also includes a 20-minute live phone bank program offering callers immediate information and assistance that may lead to treatment and recovery.  The program is produced by Maryland Public Television (MPT) in association with the Maryland Department of Health and Mental Hygiene.

Breaking Heroin's Grip: Road to Recovery will air on nearly 30 radio and television stations in Maryland, Delaware, Pennsylvania and Washington, DC, either simultaneously with MPT's February 11, 7 pm telecast or shortly thereafter.  The broadcast simulcast was arranged with member stations of the Maryland, DC, Delaware Broadcasters Association, a Raleigh (NC)-based industry group that represents public and commercial radio and television across Maryland, the District of Columbia, and Delaware. The Breaking Heroin's Grip: Road to Recovery telecast also is supported by print journalist members of the Maryland-Delaware-DC Press Association, an Annapolis-based association of more than 100 member publications and wire services. Participating press association members will provide localized coverage of the opioid problem in their own communities.

WITF 89.5 & 93.3 will carry the program live at 7:00pm on Saturday February 11.  WITF TV will cary the program on delay Sunday February 12 at 1:00pm. 

Published in Radio, TV

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