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Midstate-based Steak-umm's unique campaign nets Twitter verification

Written by The Associated Press | Jan 16, 2018 1:47 AM
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FILE PHOTO: An iPhone in Washington with Twitter, Facebook, and other apps. (AP Photo/Evan Vucci, File)

(Reading) -- A midstate-based frozen sliced steak brand has achieved success in its months-long campaign to become verified on Twitter.

Steak-umm, owned by Reading's Quaker Maid Meats, launched a campaign nearly four months ago to become verified on the social media platform Twitter, employing bizarre absurdist jokes alongside doctored images and videos.

Twitter verification comes via a blue check mark granted to various companies and celebrities on the platform.

Steak-umm's Twitter account has confirmed the brand's profile was now verified.

The campaign was coordinated by Nathan Allebach, who has amassed an audience of over 12,000 followers on Steak-umm's Twitter profile .

Allebach says the team was "beefstorming" ideas for how to move forward post-verification, including a possible celebratory event.

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