News

The name of Crayola's new blue hue is "bluetiful"

Written by The Associated Press | Sep 14, 2017 12:27 PM
crayola_crayons.jpg

FILE PHOTO: A 24-count box of Crayola crayons are shown, Tuesday, March 28, 2017. (AP Photo/Richard Drew)

(Easton) -- Crayola has announced the name of its new blue crayon.

Bluetiful.

It was the top pick of fans during two months of online voting, beating out Dreams Come Blue, Blue Moon Bliss, Reach for the Stars and Star Spangled Blue.

The Easton-based crayon maker received nearly 90,000 name submissions before narrowing it down to five.

Bluetiful will make its debut later this year. It's replacing the recently retired dandelion.

Scientists at Oregon State University accidentally discovered the brilliant blue hue while experimenting with materials for use in electronics.

Crayola is a subsidiary of Hallmark Cards Inc., headquartered in Kansas City, Missouri.

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