News

Pigment's accidental discovery inspires Crayola's new blue

Written by The Associated Press | May 5, 2017 12:15 PM

crayola_crayons.jpg

(AP Photo/Richard Drew)

(EASTON) -- Crayola's new crayon color will be based on a blue pigment discovered in 2009.

Scientists at Oregon State University accidentally discovered the brilliant blue hue when they were experimenting with materials that could be used in electronics.

Crayola said Friday that it's partnering on the new crayon with Oregon State and The Shepherd Color Company, which licenses the pigment known as YInMn blue.

The crayon maker recently retired the color dandelion.

Crayola is leaving it to fans to come up with a name for the replacement crayon, which will make its debut this year.

Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., based in Kansas City, Missouri.

Published in News

back to top

Give Now

Estate Planning

Support for WITF is provided by:

Become a WITF sponsor today »

Smart Talk

National Edward R. Murrow Awards

DuPont Columbia Awards

Support Local Journalism

Latest News from NPR

Support for WITF is provided by:

Become a WITF sponsor today »