News

Billboards pop up for unity

Written by David Barr/Chambersburg Public Opinion | Jan 15, 2016 9:37 AM
unity_billboard_chambersburg.jpg

'Unity' billboards, created to call for American unity, can be seen around Franklin County.(Photo: Submitted)

(Chambersburg) -- People driving around Franklin County can now see billboards, specially designed by a Frostburg University student to convey a sense of unity, as part of Kegerreis Outdoor Advertising's Project Elevate.

According to Jennifer Barnhart, the marketing director for Kegerreis, a Chambersburg-based Mid-Atlantic regional billboard company, Project Elevate comes from the company's core mission statement, "Elevate: to help local businesses succeed and improve the lives of those living in the community."

"Project Elevate was developed in 2013 as a way for us to utilize our billboards to uplift the lives of those living in the community. It gives us a chance to use this powerful advertising medium to speak to the community directly," Barnhart said in an email. "Project Elevate also gives us an opportunity to partner with artists, local businesses, as well as nonprofit organizations for a common purpose - improving our community."

This year, Kegerreis officials partnered with Courtney "Cookie" Redding, a Shippensburg native and a professor at Frostburg State University, to have students design the billboards to be used in Project Elevate.

"While devising this year's Project Elevate, I decided this would be an awesome opportunity for my advanced students to not only create a design for good style project but to get real life applications to their projects," Redding said in an email.

According to a statement released from Kegerreis, "Justin Hersh, a December 2015 graduate of Frostburg State University was chosen to transform the road-scape with his 'Unity' design. His design is posted on 10 billboards throughout the community - starting in Franklin County from January through February and moving to Berkeley County, W.V. thereafter."

"I knew immediately I wanted to illustrate the word 'unity.' We did this project around the same time as the Paris terror attacks happened.  I was encouraged by the support of the entire world coming together to support Paris and all the lives affected.  I wanted to convey a sense of togetherness," Hersh said in a statement provided by Kegerreis.

"When it came down to a select few, Kegerreis' creative and marketing team selected Justin Hersh's 'UNITY' design because we felt the community and nation, for that matter, needed to be reminded of this word.  The handprints represent everyone's unique qualities yet the American flag is what unites us.  We need to be reminded that we are all different, but when we come together for the common good, great things can happen," Barnhart said in an email.

Barnhart said the billboards can be seen at various locations on U.S. 30 (by Ken Shadles Aluminum, on Radio Hill by Food Lion, in Fayetteville by Ray Betts), on U.S.11 South near Social Island Road, on U.S. 11 North near Pa. 997 (truck route), on Grant Street/Pa. 316 in Waynesboro, on Pa. 16 in Mercersburg, and on the electronic digital billboards in Chambersburg and Harrisburg area.


This article comes to us through a partnership between WITF and the Chambersburg Public Opinion.

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