(Pittsburgh) -- Pittsburgh powerhouse is returning to the Super Bowl in February.
Nope, not the Steelers. Heinz ketchup.
The Pittsburgh-based condiment maker and food giant will air a 30-second ad during the Fox network's telecast of the game on February second.
AdWeek and other trade publications says those spots are going for about $4 million.
This year's Super Bowl marks only the second time Heinz has advertised during the game. The last time was 16 years ago.
The commercial is part of a promotion in which customers have been asked to submit pictures of themselves with their favorite Heinz product.
It was created by Cramer-Krasselt, a Chicago firm.
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