Super Bowl commercial to have PA flavor

Written by The Associated Press | Jan 11, 2014 5:25 AM

(Pittsburgh) -- Pittsburgh powerhouse is returning to the Super Bowl in February.

Nope, not the Steelers. Heinz ketchup.

The Pittsburgh-based condiment maker and food giant will air a 30-second ad during the Fox network's telecast of the game on February second.

AdWeek and other trade publications says those spots are going for about $4 million.

This year's Super Bowl marks only the second time Heinz has advertised during the game. The last time was 16 years ago.

The commercial is part of a promotion in which customers have been asked to submit pictures of themselves with their favorite Heinz product.

It was created by Cramer-Krasselt, a Chicago firm.

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