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PA Lottery will phase out Penny character in ads

Written by The Associated Press | Dec 11, 2013 11:59 AM
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(Harrisburg) -- The perky character who promotes the Pennsylvania Lottery is being phased out.

Penny, the red-headed spokeswoman played by an actress, appeared in lottery commercials, billboards and other ads. But Penny apparently didn't connect with ticket buyers.

Instead, the Lottery has begun running a marketing campaign focusing on seniors.

It says the new ads convey how healthy, active older residents contribute to a community's well-being. Lottery proceeds fund programs for seniors.

Penny had replaced Gus, the popular mascot affectionately referred to as the second-most famous groundhog in Pennsylvania.

Gus, though, won't be coming back.

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