(Harrisburg) -- The perky character who promotes the Pennsylvania Lottery is being phased out.
Penny, the red-headed spokeswoman played by an actress, appeared in lottery commercials, billboards and other ads. But Penny apparently didn't connect with ticket buyers.
Instead, the Lottery has begun running a marketing campaign focusing on seniors.
It says the new ads convey how healthy, active older residents contribute to a community's well-being. Lottery proceeds fund programs for seniors.
Penny had replaced Gus, the popular mascot affectionately referred to as the second-most famous groundhog in Pennsylvania.
Gus, though, won't be coming back.
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