PPL credits growing web presence for record-setting year

Written by Megan Lello | Mar 29, 2013 4:29 AM

(Allentown) -- A record number of customers have reached out to an electric company that serves the midstate to pay bills, file complaints, and report power outages. 

power PPL Met Ed electricity electric.jpg

PPL Electric Utilities, based in Allentown, Lehigh County, logged 6.7 million customer contacts last year, up nearly five percent from 2011.

Company Spokesman Joe Nixon says he thinks part of the reason behind the uptick is customers' reliance on smart phones and the web to obtain service. "Today's society is so much more connected in terms of smart phones and computers and things like that, so it's really just a way to keep pace with our customer base and allow them to use the tools that they use everyday for other things in their life."

Nixon says Superstorm Sandy, the largest storm the utility's dealt with in its history, also accounted for one million customer interactions.

He says the company will also update its mobile app in the near future to make it more user-friendly.


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