News

Midstate hospitals involved in Children's Miracle Network social media campaign

Written by Craig Layne and Radio Pennsylvania | Dec 11, 2012 4:00 AM
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(Undated) -- Two midstate hospitals are participating in a first-ever social media project to help sick children this holiday season.

Penn State Hershey Children's Hospital in Dauphin County, and Geisinger Janet Weis Children's Hospital in Montour County, are taking part in the Children's Miracle Network's "Give Miracles" campaign.

The network's Chief Concept Officer Craig Sorensen says the effort uses a platform called "Fundly" -- which allows people to donate and then share their donation on social media like Facebook and Twitter.

"What we're trying to see with the 'Give Miracles' campaign is if we tie it more specifically to a more specific item, do we provide a greater experience for the donor," Sorensen says. "Do we provide a donor with a reason to share their donation and get their friends and family involved?"

Sorensen says donors can choose where their money goes and receive regular updates on how their money is being used.

He says the system puts every donor on an equal footing, no matter how much money they contribute.

Other hospitals involved in the campaign include Children's Hospital of Philadelphia and Children's Hospital of Pittsburgh.

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