MoneyWorks: YDOP talks the importance of location in online marketing

Written by Craig Layne, Morning Edition Host/Reporter | Nov 14, 2012 4:00 AM

Photo by Craig Layne

(Lancaster) -- The Internet may have revolutionized the way we shop and how businesses market themselves, but one midstate firm says companies focusing on the web should also be thinking about potential customers in their neighborhood.

As part of our MoneyWorks series, witf's Craig Layne sat down with two experts from YDOP, an internet marketing firm that just moved to downtown Lancaster from Manheim.

Director of Digital Marketing Daniel Klotz and CEO Steven Wolgemuth say their company uses a tactic called "near-user marketing."


Photo by Craig Layne

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