MoneyWorks: YDOP talks the importance of location in online marketing

Written by Craig Layne, Morning Edition Host/Reporter | Nov 14, 2012 4:00 AM

Photo by Craig Layne

(Lancaster) -- The Internet may have revolutionized the way we shop and how businesses market themselves, but one midstate firm says companies focusing on the web should also be thinking about potential customers in their neighborhood.

As part of our MoneyWorks series, witf's Craig Layne sat down with two experts from YDOP, an internet marketing firm that just moved to downtown Lancaster from Manheim.

Director of Digital Marketing Daniel Klotz and CEO Steven Wolgemuth say their company uses a tactic called "near-user marketing."


Photo by Craig Layne

Published in News

Tagged under , , ,

back to top

Post a comment

Comments: 1

  • Macron224 img 2014-10-31 05:03

    company formation Online - WestOne Business Group - Providing a bespoke range of Virtual Office and Telecoms & Company formation services.

    accounting jobs - The Chartered Institute of Public Finance and Accountancy (CIPFA) is the leading accountancy body for the public services providing education and training in accountancy and financial management.

    Marketing Recruitment London - Charter Selection is a leading recruitment agency made up of highly experienced industry professionals with a vast amount of experience in their specialist fields.

    corporate recovery - Burton Sweet Corporate Recovery and Insolvency Practitioners

    training rooms london - Meeting Rooms in City, UK from £5 per hour. Meeting room hire in prime city locations for Meetings, Training and Interviews.

Support for witf is provided by:

Become a witf sponsor today »

witf's Public Insight Network

Grave 43: Remembering Pony

National Edward R. Murrow Awards

DuPont Columbia Awards

Support Local Journalism

Latest News from NPR

Support for witf is provided by:

Become a witf sponsor today »