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Facebook contest may mean $1 million for midstate nonprofit

Written by witf.org | Jan 14, 2010 9:30 AM

(Middletown) -- A Dauphin County nonprofit that touts its "unusual" approach to breast cancer awareness is in the running for a $1 million prize. "<a href="http://www.feelyourboobies.com/">Feel Your Boobies</a>" is one of 100 finalists in a contest allowing Facebook users to pick their favorite charity. President and Founder Leigh Hurst, who was diagnosed with breast cancer at age 33, says the winnings would allow the group to address the new screening recommendations released by the federal government last fall. She says suggestions to change the recommended age for mammograms from 40 to 50 and dismiss the importance of self-breast exams created a lot of confusion. "I think if we can find a way to engage that audience that may have misunderstood what the study said and just kind of give them a fun way to be exposed to what it really meant," she says. "Hopefully that would be really helpful to that whole younger population." For making it into the second round of the Facebook contest, "Feel Your Boobies" has won $25,000 and Hurst says it will go toward this year's breast cancer awareness campaign. Voting starts tomorrow and runs through the 22nd and a link to the page can be found at <a href="http://voteforboobies.org">http://voteforboobies.org</a>. The five runner-up charities will receive $100,00 each.

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