Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

18 Lessons to Improve Your Real Estate Marketing

Written by Erik Larson, Community Blogger | Feb 26, 2018 3:45 PM

Much of what you do as a real estate agent is marketing. Yes, you have to be aware of the market, and you need sales skills. But being able to put your name out there and build your own brand is what will make you stand out from your competition. Here are eighteen marketing lessons that can help you do that.

1. Know Who to Follow

Every industry has its own influencers, and real estate is no exemption. Find out who they are, and follow the most inspiring ones.

2. Do More with Less

Marketing costs time and money. You should identify what works best for you early on. You don't have to do everything. Just do the things that count.

3. Put a Limit on Your Showings

Not only will you have a packed house for a couple of hours of your showing, but you will also be the agent who can draw a large crowd to a showing.

4. Learn to Write Well...

Whether it's listings or content for your website, you will need to become a skilled writer. Words have power, and you should know how to wield it.

5. ...Or Hire Help

It's fairly easy to hire professional writers today. Find a person who has proven skills, who understands what you need, and who is able to commit to long-term work.

6. Use Video

Video is the favorite digital marketing content format of the moment. Find a good guide for video marketing, and get started. Your buyers will want you to do it.

7. Start a Blog

Textual content has its place in digital marketing. It will do wonders for your search engine rankings, and it will bring you closer to the people who might need your services.

8. Use Social Media

If you use video, you will probably use YouTube. You should also use other social media and the content products they provide.

9. Engage with People on Social Media

Social media is more than just a content delivery service. Answer any questions people might ask and don't be afraid to join a conversation.

10. Use Storytelling

Storytelling is a powerful marketing strategy. If used well, it will help you turn a collection of walls and floors into a space that has a meaning.

11. Use Paid Online Advertising

Both Google and Facebook will work well. If there's any money you'd like to invest in your business but you're not sure where, think about Facebook Ads or AdWords.

12. Use Professional Photographers

The most beautiful house in the world will not look good on pictures if it isn't shot well. If you don't know how to do it, hire a professional.

13. Use Customer Relationship Management Software

You always need to have information about your contacts at the tip of your fingers. A CRM solution can do that for you, and much more.

14. Build Your Brand

Find something that separates you from your competition and use it to build your brand. You'll be more recognizable and able to attract more leads.

15. Learn About the Next Generations of Homeowners

Millennials and Gen Z have their generational characteristics. Start marketing to the Millennials right away, and keep an eye on the younger generation.

16. Build Personalized Landing Pages

Automation tools can help you create personalized landing pages. With them, visitors see landing pages that fit their profile, which can help your lead generation.

17. Get Seller Leads with Valuations

Getting seller leads is the harder part of real estate agent's job. Offer free valuations to sellers using your marketing channels.

18. Practice Transparency

Word-of-mouth is your greatest ally in marketing. Make sure that the people you work with remember you as an honest person who communicates transparently, and they'll be likely to spread the word about you.

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