Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

The Future Of Mobile Apps Is Now

Written by Erik Larson, Community Blogger | Nov 7, 2017 4:54 AM

The mobile app market is big. And it is rapidly expanding. The number of mobile app development professionals, too, has been growing. The result is that the supply of mobile apps in the marketplace has also increased. Naturally, global mobile app revenues have skyrocketed. But what is the future of mobile apps? The future is now.

Revenue Has Grown

The mobile app industry generated a revenue of four billion dollars in 2015. Some experts expect revenue to increase to 189 billion by the year 2020. There are indications that the market is yet to reach saturation point. For example, only 39 percent of the global population owned smartphones in 2016. Additionally, the number of smartphone owners will rise to 44 percent worldwide by 2017. These figures suggest that future revenue may grow significantly. 

Single-use Apps Are Increasing

Unbundling of enterprise apps into single-feature apps is one of the latest mobile trends in the market today. The trend will become more entrenched in future. Unbundling is a process where an app developer "splits" each existing app into several stand-alone apps. The new apps serve specific needs of the market. A company may, for instance, develop a separate app that helps its customers to do instant messaging. When Facebook did it, Messenger emerged. And when Google did it, Docs and Sheet came into existence. 

Teleportation Has Become a Reality

Existing mobile apps have placed enormous power in consumers' hands. People can now use mobile technology to shop, bank, or chat with people who are miles away. But innovative companies such as believe that mobile apps can deliver more than currently seems possible. Teleportation is one of the most exciting ideas the mobile app industry has developed.

Teleportation offers users ubiquity. Through it, users connect with real people who help them enjoy different exotic experiences and even shop. A person in Japan can now visit and experience California "through the body of another person." Using smartphones, they can see and hear things at the other person's location.

Mobile Ads Have Become More Acceptable

Most mobile apps today have playable ads that engage users. While users watch video ads passively, they actively interact with playable ads. Playable ads are hard to ignore. The idea here is to encourage the user to download the app after playing a game. Playable ads are increasingly becoming a common feature in existing mobile apps.

Greater Focus on App Thinning

App thinning is a technical process that makes apps "leaner" and easy to download. Such apps help the device owner save space. What is more, app thinning detects a user's mobile device and downloads content that is device specific. A process called app slicing handles the most significant part of the app thinning process. Slicing creates and delivers app variants for various target devices.

Although app thinning has delayed, companies like Apple continue working on it. It gives consumers a better overall downloading experience. All this makes mobile apps look more attractive to users and marketers.

The Internet of Things and Mobile Apps

The Internet of things is arguably one of the most important technologies of modern times. Devices embedded in things like cars and kitchen appliances can receive and send data through this revolutionary technology. There are already many apps today used to remotely control thermostats, light bulbs, refrigerators, and industrial machines. 

The efficiency of mobile apps influences how a consumer makes a buying decision. It is hard to convince a consumer to buy an item that has a poorly rated app. In other words, IoT-related mobile apps have become as important as the things they control. As IoT grows in importance, so will mobile apps that support it.

Voice Interface Now an Integral Part of Mobile Apps

Lastly, developers are adding an intelligent-voice interface into mobile apps. Modern life has way too many devices. There are situations where a user cannot tap a button in an app. That is why intelligent voice capability matters. Users can interact with mobile apps using their natural voice. 

Change seems to happen at a dizzying rate these days. What is all the rage today soon becomes obsolete. Technology is dynamic, and it is hard to predict the future. Progressive tech companies are not waiting for the future; they are inventing it.
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