Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

6 Ways to Increase Sales for Your Restaurant

Written by Erik Larson, Community Blogger | Nov 21, 2017 4:19 PM

1. Attract and Keep New Customers

First-time customers, who have a bad experience at your restaurant, can ruin your restaurant's image and reduce your sales. This is why you should try to create the best experience for your new customers.

You should also hold events, at your restaurant, to increase its popularity. You can also create new marketing strategies to attract customers. Target social sites and busy areas. Use the existing customers to market your business. You can provide bonuses or rewards to customers who come with their friends or relatives.

A good website is also highly important to attracting new customers today.  It is extremely common these days for people to want to look up your menu, specials, live events, or order online and an easily navigable website is key to helping people find out this information.  You can use a restaurant website builder if you are unfamiliar with how to create websites from scratch.

2. Start a Reward or Loyalty System to Retain Customers

While attracting new customers is easy, retaining them can be a tall order. You should create a program to ensure that your existing clients are satisfied. Don't give them a reason to go to your competitors. A reward and loyalty system is the best way to achieve the objective.

Most retail shops and supermarkets are offering loyalty cards to their customers. Restaurant owners can also issue the cards to encourage their clients to come back and increase their points. Other reward methods, such as purchase bonuses, can be offered to those who buy food in bulk.

3. Communicate with Your Employees to Emphasize Upselling

The most successful entrepreneurs hold talks with their employees. Holding meeting, makes the workers feel part of the organization. A committed restaurant owner always seeks to update employees about the current marketing plans. The strategy increases their overall performance.

Talking and meeting with your employees can change the way they handle customers. Conversation is key to retaining your first-time clients. Servers will be motivated to upsell your foods by giving a good description and providing the best services. The cashiers will also handle customers politely and encourage them to come back.

4. Build Your Mobile Image

Studies have shown that millennials are the largest users of mobile devices. These are people who were born before 1985 and became of age in the current millennium. Most of these individuals use their devices for many things. They will google the best restaurant, the most affordable or the best services. Given that millennials are the majority, you should strive to increase your online image. Advertise your business on social media and let the millennials share their best experience.

5. Move With Technology

According to the National Restaurant Association, technology is playing a huge role in increasing sales and profits of many organizations. Owners are encouraged to use techniques, such as online ordering and automated delivery, to increase their sales. Customers are now buying from restaurants that can make instant deliveries.

You should also use technology in your advertisement and other operational practices. Social media marketing has proved to be effective in the past five years. You can install Wi-Fi hotspots at your restaurant to attract new customers. Moving with technology enables you to cater to the needs of the community. This is because people want to go to places where they are understood.

6. Maximize Table Turnover Rate

It is obvious that serving more customers leads to increased sales. While you cannot control the time clients take to clear a meal, you can increase the rate of serving customers. Organize your seating system to accommodate more people. However, don't make it uncomfortable. Use technology to increase the rate of offering the services. You can also develop an easy menu that enables customers to make decisions quickly.

While these are excellent techniques, they are just a sample of the methods that you can use to maximize your revenue. The real secret is to monitor your profit to determine which techniques you applied. Eliminate the methods that did not work and apply the ones that increased your revenue.

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