Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

Tips for starting a marketing agency

Written by Erik Larson, Community Blogger | Oct 31, 2017 10:18 PM

A digital marketing agency can be a lucrative business. Unfortunately, most people with the aspiration to start this type of business tend to know very little or nothing about what it takes to be a success in this industry. Thus, being different or mastering the art will set you up for success. This article offers some free tips or recommendations that will see you come up with a successful online marketing agency.

Have an objective

Yes, you want to start a marketing agency. Unfortunately, this might turn into an impossible mission without a clear picture of what you are getting into. First, you need to be crystal about whether you genuinely want to start an agency or not. Your objectives should also be attached to some motivation. Ideally, it can be something you like doing or the desire to make a living.

Have a unique value proposition

Most people starting a market agency have probably worked for or with one in the past. The experience might inform your chances of success in this field. What kind of business do you want to build? What is your target market? If you want to be a success story, you need to be very specific when choosing your specialization and brand yourself well. As a tip does not be a generalist. Instead, pick up a particular niche and avoid competing with other generalists.

Invest in marketing

You might be tempted to overlook the need to invest in marketing when starting a marketing agency. Like any other business, you also need to invest in marketing. Marketing is a multidisciplinary approach. As such, besides running social media marketing and SEO, you also need to ensure you match the demands of your target market. For starters, you should consider enlisting the services of white label SEO for a more objective marketing campaign.

Work with a partner

This might be a somewhat contentious tip considering that many people have succeeded on their own. As much as starting alone can be rewarding, it is probably not the best thing to do. This is evidenced by the fact that the most famous marketing agencies are partnerships. Having the right partner will undoubtedly improve the package as much as you might prefer enjoying your profits alone. Ideally, a good partner should have some skills that complement yours, which makes it easy for you to define your roles.

Hire wisely

When starting an agency, you will need people to help you with specific operations. If you have a partner, it gets to a point when you need to have some people help you with things like sales, bookkeeping operations, customer care, and general business operations. Also, critically evaluate the need to hire casual or permanent staff.

Define roles and get organized

You need to define who does what and when right from the start. This is especially true for partnerships and agencies with some employees. Moreover, you also need to define your operations and have clear rules and regulations governing all activities. For instance, set operation requirements on things like invoicing, upfront payments, contract requirements, among others.

Get the right location

Every business should have an address. When starting a business, the location should not only address your immediate business needs. It should also provide for future expansion in case the agency outgrows its current location. When choosing a location, it is also advisable to pick one where you can quickly grow out of. As a tip, start with a location that offers modest space based on your needs along with future projection. If possible, choose a short lease first as you look at how things pan out.

Owning a marketing agency is not for the faint-hearted. Embrace these tip and get everything right from the start if you want to compete with best and make a name. If you are yet to taste the waters, good luck. With proper planning and informed execution, you are destined for success.

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