Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

How to improve your website's SEO

Written by Erik Larson, Community Blogger | Oct 3, 2017 8:29 PM

You've built your website, you've made it look wonderful and you have put plenty of useful content on it. But it just isn't getting found. Sound familiar? It is a scenario many new website owners go through but fortunately with some affirmative action and plenty of patience; it is something you can fix. Here are a few things you can do to improve your website's visibility.

Pay attention to on-page SEO

On-page SEO is often overlooked by new website owners but it is one of the most important tools you for improving your website's visibility. You don't have to re-write all your content but it is a good idea to include internal links to other pages on your site. Don't go overboard though, 2-3 per webpage will do. Include your main keyword in your title tag. Ideally, it should be the first word but if this isn't possible just put it as close to the beginning of the title as possible.

Consider the design and layout of your website

Many website owners get caught up in creating a site that is all singing all dancing with fancy text and elaborate graphics but fail to consider how it looks on different devices. Sites with bold graphics can often take a while to load and unfortunately don't always look great on cell phones or tablets. Many people now prefer to surf the internet on the phone or tablets and search engines now frown upon sites that aren't mobile responsive. So it is worth making sure that your site can be easily viewed on a range of devices.

"Build your website with simplicity and clarity, and the conversions will follow." - Jason Shaffer

Be conscious of the way you use your keywords

Your keywords tell search engines what your website is about so it important to use them in the right way. Weave them naturally throughout the text on the page but don't use them in every other sentence as it won't read well and search engines might regard your site as spammy and penalize it. Keywords should be mentioned in the main title and one or two of the subheadings. It is also worth using your main keyword in the metatags and the first 100 words of the content on the page. Make sure each one of your website's pages has unique title tags and Meta descriptions. This makes it easier for search engines to rank them and ensures they are listed in the right place. If your description doesn't match the content on the page then users will click on the page and search engines penalize duplicate content. Check and double check to ensure every page is different.

Make it easy for users to share your content

Social media is more popular than ever, and while social shares alone can't boost your website, they do help visibility. If you don't have a share button on your site, make sure you add one. It is easy enough to do and could make a real difference in the long term.

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