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Erik Larson writes about the job market, resume improvement, and career advice

Elements Of Successful Online Marketing

Written by Erik Larson, Community Blogger | Oct 6, 2017 7:31 PM

For an online marketing campaign to be considered successful, it must not only drive in the necessary traffic to your specific web page but should also lead to conversions reflected in an attractive ROI. This demands the development of a practical and results-oriented marketing strategy. Here are some must-have elements of such a marketing strategy:

Remarkable content

Each piece of information you publish online concerning your marketing campaign should serve as a lead magnet. The information contained therein should not only be aimed at triggering curiosity with the target market about your product or service but should also encourage them to buy or subscribe to your offer.

If possible create several pieces of interlinked content. In such a case, one should seek to inform the prospective buyer about your product or service. It should then link to an equally compelling piece of content directing them on how to make a purchase.

Great website design

The website is the face of your company online, make it appealing. Give it a professional and clean design that allows for easy navigation by your visitors. If you seek to offer several products or services, give them all individual landing pages that are graced with rich and compelling product information that complements the web and blog copies that directed them to the website.

Additionally, only settle for a mobile-friendly design. This not only increases your chances or ranking on the first pages of Google and other search engines but also broadens your market as you can now integrate smartphone users to your target markets coverage.

Maximum SEO optimization

Search engine optimization is usually hailed as the backbone of any effective online marketing campaign.And as Mike Miller states, "SEO is a form of marketing where you need to constantly tweak your strategy to keep up with Google's latest algorithm updates." It, however, starts by ensuring that every aspect of your marketing strategy abides by the SEO guidelines. 

From the content you post online and website domain name to the labeling of images accompanying such content, they all should all optimize your campaign for better ranking on Google and other search engines. For instance, you are encouraged to choose a domain name that is as close as possible to the name of the products or service you seek to popularize online. Your marketing images should also be hyperlinked to their respective landing pages on your site.

Social media integration 

Social media platforms record the highest number of subscribers and monthly visitors. Ideally, almost every person with access to a smartphone and internet claims affiliation to one or more social media platforms. Additionally, the fact that these platforms don't discriminate on either gender and age or locality makes them one of the best grounds to launch a marketing campaign or promote an existing one.

For instance, adding social media buttons to your website helps your site visitors share your content with their social media contacts. You will also find social media marketing quite inexpensive, especially considering the exponential number of people your posts and adverts reach. Social media can also be instrumental in gauging the relevance of your posts, arrived at by examining your contacts reactions to the posts such as comments and shares.

Analytics

Can you tell the effectiveness of the different strategies you incorporate to your marketing campaign? Yes, using analytics.Whether you are marketing on social media, Google or any other search engine, you will find a variety of analytic tools that you can use to check different aspects of the marketing campaign. From checking what content drove the highest traffic to the site, to one that leads to the highest number of conversions as well as the amount of time your site visitors spend on different product pages, analytics help you gauge the effectiveness of your overall campaign. 
From these results on the performance of your marketing campaign, you can adjust the campaign strategies accordingly. Through analytics, you understand what strategies to keep and which ones need to be improved upon as well others that need to be dropped entirely. 

Bottom line

Achieving a successful internet marketing campaign requires time, planning and working smart. Most importantly, it needs constant follow up of the frequently changing SEO trends and subsequent adjustment of your content and other strategies to match such content.

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