Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

6 Top Marketing Techniques to Help Small Businesses to Grow

Written by Erik Larson, Community Blogger | Oct 12, 2017 4:01 AM

Running a small business can be an intimidating task and getting it off the ground is even harder. One of the major challenges of small businesses is limited resources. Marketing a business requires resources which may not be available in a small business. However, several marketing tools are cost-friendly, even for small enterprises. All the entrepreneurs need is the right inspiration to spread the news about their products and services. Here are some of the marketing tools you can use to push your business to the next level. 

Utilize the power of the internet
Small businesses should utilize the big search engines such as Yahoo, Bing, and Google to market their enterprises. For a start, you can use Google My Business, which will allow you to update information about your products and services. The updates can then be viewed by potential customers when they search for the products online. Google uploads your business's information including the photos, prices, and hour of operation on Google+, Google Search, and Maps and anyone can see it on various devices. Your clients can also be able to share and rate your business on Google+. 

Take part in the community's events
One of the best ways of marketing your business in the community is being involved with the local events such as sponsoring community events or school's events. The business could also make a banner with the company's name and logo on it to increase its popularity. Helping out with the community's events shows the target audience that the business invests in them. 

Use social media platforms
This is a key marketing tool for small businesses. In fact, it should be the core of the business's marketing strategy. Social media is such a large field, and most people do not know where to start or the platforms to major in. 

Before you start marketing on social media, have a clear plan on how you will go about it. First, determine the platforms that are mostly used by your target audience. Next, consider the nature of your business and the platforms that will be most suitable. For instance, if you have an apparel business, you need to post lots of pictures. Thus a platform like Instagram and Pinterest will be the platforms for you. Consider how much time you have to spare to update your posts when you determine the number of platforms you want to run. 

After deciding on the platforms, you want to run, create appealing profile pictures. All uploads should be related across all your social media platforms. This does necessarily mean that you post identical contents on the platforms, but ensure the posts have a cohesive tone as well as voice. The profile pictures, names, and taglines should be cohesive. 

Once you post your contents online, interact with the potential clients and other entrepreneurs in the trade. Spare a few hours to reply to people's questions and concerns in a professional manner. As you progress, you can start automating your posts using services like HootSuite and save some time to run the business. 

Timing is a key thing for businesses that use social media to market their products and services. For instance, the best time to post on social media platforms is in the morning and during the day when most people are online. Weekends are a good time to post since most people are not so busy and they are most likely to see your posts. Do not post late at night as fewer people are online at that time. 

Know your customers
Knowing your client will help you understand their needs and thus offer personified services that meet their needs. You can encourage your clients to give you feedback that will help you know their needs. 

Focus on delivering excellent customer care
Exceptional customer service is a great and cheap marketing tool. Clients who are served well will spread the word about your business to their friends and family. Invent new and creative ways to motivate your customers to keep coming back for more. 

Use flyers and brochures
Traditional advertisement methods such as the use of flyers are still effective in marketing a small business. Flyers literature creates a conscious view that helps your clients have a literal analysis of your business. Clients will appreciate your money and effort in creation of these marketing tools. They will therefore spark an interest more than the use of secondary data. Be strategic with your flyer distribution to make sure you reach your target population. 

Small enterprises should keep an eye on the emerging marketing trends to remain ahead of the competitors'. By incorporating these tools, you will be able to propel your business to the levels you've always wanted it to be.

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