Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

Growing Your Startup and Taking It to the Next Level

Written by Erik Larson, Community Blogger | Sep 5, 2017 1:19 AM

Starting a business that is successful enough to provide for yourself financially is an accomplishment in itself. All entrepreneurs come to a point where they can either relax or push forward with the goal of growing their business. There are a myriad of different ways that a business can be grown via sales, marketing, advertising, and recruiting. The same recipe for success might not be transferrable between industries or businesses. The following are ideas to grow your startup and take it to the next level of success.

Attract Top Talent

Attracting the best and the brightest can be done through a variety of different ways. Obviously, the top way to do this is to pay the best in the industry but this simply is not an option for many startups. Company culture is becoming more and more important as people want to go to a place they enjoy rather than dreading work day after day. Things like offering free lunch, gym memberships, and work from home days can attract great hires without having to pay them incredibly well. A good intern program can be great for this as everyone dreams of having a job waiting after they graduate college. This gives the startup the ability to teach the intern as well as give them a sort of "try out". This can help reduce the amount of hires that simply don't work out for one reason or another.

Offer New Services

Service based companies can go out of business if the service they provide simply isn't useful anymore. For this reason expanding the services offered can be a great way to make more money and explore a new market. For example, a web design firm might also delve into content marketing by designing videos for larger brands. There are times when finding a new service to offer can be difficult so it is important to think outside of the box. Take a look at a variety of startup business ideas to find inspiration but make sure the business offers a quality new service. Poor quality of service can blacklist a startup even if the new service is not the specialty of the company.

Establish the Business As a Thought Leader

Marketing is a great way to grow a startup and establish the startup as one of the top companies in their niche. The company blog is the best way to do this as producing interesting and engaging industry content can have readers flocking to the blog. This not only can generate sales but it can also legitimize a startup as a quality business in a matter of months. The same old generic content is simply not going to draw readers in and keep them coming back. Content marketing is also a great way to boost a business' search engine ranking which is invaluable especially if it is a small local business. Writing the content in-house can be difficult if staff simply has difficulty writing. Content marketing companies produce quality content on a daily basis at affordable rates so this is another good option.

All giant corporations were once a startup; they took the necessary steps to become a household name. Grow your business quarter after quarter and before you know it, you could be the CEO of a multinational corporation that YOU started!

 

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