Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

Cost-Effective Ways to Increase Brand Awareness

Written by Erik Larson, Community Blogger | Jul 18, 2017 11:08 PM

For start-up company owners, one of the biggest problems to overcome is lack of recognition. It is very important for any business to get their brand name known and gain attention that will help the business succeed and expand. Every entrepreneur wants to know how to increase their brand awareness in the most cost effective way. Those working with a limited budget are constantly searching for a cost effective way to spread brand awareness so that they can stand out from their competitors.

Here are some ideas that have been compiled for you that will get people talking about your brand.

  • Referrals: Referrals and word-of-mouth from current customers and clients can do wonders for your brand awareness. You can start a program where you reward your current customers for referring people to your business. And this reward will continue as the new customer will again refer another person to reap the benefits. You must advertise this concept well so that the customers know about your program and rewards.

  • Postcards: It can be used as one of the most important tools for increasing your business awareness. By mailing postcards frequently, you can easily stay on top of your prospects and customers minds. Postcards can help you create instant success for your business. When a customer requires anything related to your business, the postcards will instantly remind them about you.

  • Social Media: Social Media has now become the most effective platform for promoting and creating brand awareness for a company. Joining and posting about your business in social platforms like Facebook and Twitter can extend your reach to targeted customers. Social platforms allow you to share news and updates and reach a huge audience as your followers. LinkedIn is also a great social media platform for connecting and networking with the industry people and ensure yourself to be seen as an industrial influencer by posting quality contents.

  • Blogging: Blogging has also been proven as one of the essential tools for reaching a number of people. It provides an outlet for you to consistently post news and updates. You can also share the details and descriptions about your product and industry, which will help you to appear as an expert in your field. Quality, informative content in your blog will surely gain the attention of your targeted customers.

  • Networking: Just like referrals, networking with customers is also a great way to get your brand out. You can perform networking online, but you should go the extra step and do additional efforts, like putting on local events, in order to reach potential customers. Your brand name will be at the top of people's heads once they require any help related to your service or product.

These are just a few ideas which are proven, cost effective ways to help you increase your brand awareness. See how they can work for you by trying them out! 

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