Career Advice - A Community Blog

Erik Larson writes about the job market, resume improvement, and career advice

Giving Yourself Exposure During A Job Hunt

Written by Erik Larson, Community Blogger | Nov 6, 2016 8:22 PM
If you are on the hunt for a job, you probably want to make sure that you get as much exposure as possible. You never know where a job opportunity might come from, so it's smart to get your name out there when you can. Luckily, there are a few different ways that you can give yourself more exposure while you are on the hunt for your dream career.

Build a Personal Website

A lot of people think that you only need to create a website if you are a business owner, but the truth is that any professional can benefit from having their own website. Nowadays, more and more employers are Googling potential hirees, and if your website pops up, this can be a positive thing. You can also share your website link on your resume and with anyone who might be able to help you out with your job search. These are a few things that you might want to highlight on your website:
  • Your resume
  • Samples of your work (this is particularly relevant if you are a writer, graphic designer or in another similar industry)
  • Social media profile links
  • Headshot
If you have never built a website of your own before, tackling the task can seem a bit overwhelming. However, resources like AWA Resources can help you get started.

Focus on Social Media

Nowadays, social media is all the rage. However, instead of using your social media profiles to share funny cat videos and tasty-looking recipes, consider using them to help you find a job. If you aren't already on LinkedIn, it's important to sign up and fill out your profile. Since it's a social media site that is designed just for professionals, it is ideal for finding a job and for making industry connections.

Additionally, even Facebook, Twitter and other similar sites can help you find a job. They provide opportunities to stay in touch with industry professionals, and you can join Facebook groups and other online communities that are dedicated to your particular niche.

When it comes to your social media profiles, make sure that you put your best foot forward at all times. Even though it might be tempting to post pictures of your drunken weekend with your buddies, it's best to avoid doing so or to make sure that only certain friends and followers can see these photos, such as by using Facebook's security settings. 60% of employers use social media to screen job candidates, and you don't want to miss out on your dream job because you just had to post that photo from that one night in Vegas.

Bring Your Resume Everywhere

Along with making sure that your resume is updated, you'll want to print multiple copies and keep them close by everywhere that you go. After all, what is the point of an updated resume if you don't share it with anyone? You never know when you might meet someone who might be able to help you in your job search or when you might pass a business that is hiring, so having resumes with you at all times can help you be prepared at all times.

Call Up Your Old Contacts

If you haven't spoken to some of your old co-workers or other industry contacts lately, consider giving them a call. It'll give you a good chance to catch up and put your feelers out there in regards to a job opportunity. One of your old contacts might be able to steer you in the direction of a position that is perfect for you.


If you're in an industry in which you can do a bit of freelance work on the side, consider doing so while you're looking for a job. Then, you'll be able to keep your skills sharp and meet potential contacts along the way. It'll also help you keep a bit of an income coming in while you are on the hunt for a new position, which can be very helpful financially. Plus, you just might find that you are successful enough at freelancing and that you like it enough that you want to do it full-time rather than looking for a job at all.

As you can see, there are a lot of ways that you can give yourself exposure during the job hunt. Consider following these tips, and you might increase your chances of finding the perfect career.

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