witf is a trusted, valued supplier of programs and services that both satisfy and stimulate curiosity for residents in every community in the Central Pennsylvania region. witf broadcast services reach audiences in over 17 counties in Central Pennsylvania. The company comprises public broadcasting stations witf TV, witf 89.5 & 93.3, news networks RadioPA Networks and Public Radio Capitol News, monthly regional Central PA Magazine, witf.org, witf Educational Services, Top Flight Media and Media Solutions.

Why re-create the witf brand?

With the valued input of donors and members of the public, witf has articulated a brand promise, brand attributes and core values that reflect our mission as a public media resource. The brand promise and core values will be the guide for our services, and will be the principles we will honor when interacting with donors, users and clients.

Visually, this rebranding effort includes a new logo and tagline! We believe the new logo is a crisp and bold visual mark that will be simple and cost effective to implement in multiple media formats. Plus, our new "Live inspired" tagline is a result of an online collaboration between witf users and our marketing team.

Mission
witf's media create a shared civic and cultural life for the communities of our region,
connecting us to each other and to opportunities for lifelong learning.

Vision
Engaging minds, enriching lives, uniquely.

Tagline
Live inspired

Brand Promise
witf promises to respect and inspire everyone in life and learning.

Core Values

#1 – witf creatively inspires each generation.

As a public media organization devoted to creative, unique content, witf seeks to captivate audiences with passionate storytelling, quality entertainment and fact-based reporting.

#2 – witf fosters community conversation.

As Central Pennsylvania’s only public media source, witf takes seriously its role as an accessible, locally connected institution. witf’s content and platforms encourage active involvement in the issues and concerns of our communities.

#3 – witf is a trusted source for information.

witf is the region’s most trusted media organization, committed to delivering fact-based content, responsibly presented.

#4 – witf uses every opportunity to create a personal experience.

witf seeks to provide content that is in-depth, relatable and personally relevant.

Learn more about what witf did for our local community in 2011 here