$137,000 Contributed for Quality Radio and New Format: NPR News and All Things Regional
Donors to the fall fundraising campaign for witf 89.5 & 93.3 contributed more than $137,000 for the news and information programming last week. The overwhelming response of listeners helped witf surpass a fundraising goal of $131,000. The contributions support witf 89.5’s coverage of regional and state issues and NPR programming such as Morning Edition and All Things Considered.
The success comes after a major format change to a news and information service. In June 2012, witf focused its daytime FM programing from classical music to news and information programs from NPR and Public Radio International (PRI), including The Diane Rehm Show, Here and Now, and the Story.
“We deeply appreciate the support we’ve received from listeners in the FM pledge drive,” said Kathleen Pavelko, witf’s President and CEO. “Listener contributions on Friday broke all records for funds raised on the final day of a drive and indicated strong support for the new NPR News and All Things Regional format.
Mark Duncan, Senior Vice President & Chief Development Officer for witf, said “a number of the donors said they have listened before, but have never given, until now." While Duncan says it's too soon to gauge the impact the format change on fundraising overall, Duncan says “this could be an indication of things to come."
witf 89.5 and 93.3 can be heard in 19 counties across central Pennsylvania. The largest source of witf’s revenue is from local support: In FY12, 40% of the budget came from individual contributions, business support and program production. Federal funding represents 10% of the budget, with the remainder coming from endowment and earned revenues. There has been no state support for public broadcasting since 2010. In short, the public in public broadcasting is you!
Below is a thank you video to everyone who made a pledge during the drive.
Support for WITF is provided by: