At a gala ceremony on Saturday, September 22, in Philadelphia, witf’s multimedia project Facing Cancer Together was honored with the Community Service Award from the Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences (NATAS). It was witf’s first nomination and first win in the category.
The Community Service Award in the Mid-Atlantic Emmys recognizes “excellence in programming; whether news or non-news, involving the entire company in a continuing effort to focus interest on, and marshal support for, a worthy community cause.”
That’s an apt description of Facing Cancer Together (FCT), a research-based project which works to improve knowledge and change behaviors about cancer. Facing Cancer Together is a community education partnership of PinnacleHealth, WellSpan Health, Lancaster General Health and witf. FCT launched in April 2011 with original productions for TV, radio and print plus interactive web resources (including a Digital Quilt).
The witf production of Facing Cancer Together is led by Cara Williams Fry, SVP & Chief Content Officer; Katie Carpenter, FCT’s Interactive Producer; Mitch Mathias, FCT Editor and Kathleen Pavelko, witf’s President and CEO.
“This is an organizational award for community service and there are many, many people who touched this project and helped to make it successful,” said Cara Williams Fry, the project’s leader. “Our community, our partners and everyone at witf helped to make Facing Cancer Together a true example of the teamwork and mission.”
In addition to the 2012 Emmy Award for outstanding achievement in Community Service from the Mid-Atlantic Chapter of NATAS, witf’s Facing Cancer Together has also been honored with a 2012 National Edward R. Murrow award for Best Audio News Series. The Facing Cancer Together entry competed against programs submitted from 13 regions nationwide. The Murrow award ceremony is October 8 in New York City.
Facing Cancer Together has also received a Pennsylvania Associated Press Broadcasters Association (PAPBA) award for excellence in broadcast journalism, whose judges noted: “This series takes a look at what cancer does in terms of making sufferers, family members and friends take a good hard look at life, and what it means when the end is solidly in view. Some very poignant material is the result.” PAPBA groups witf in the medium markets for television and radio.
“We are inspired by the regional and national recognition Facing Cancer Together has received,” said witf CEO Kathleen Pavelko. “Our health system partners WellSpan Health, PinnaceHealth and Lancaster General Health bring a community focus and health care expertise that’s clearly been recognized in these awards.”
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