Press Releases

witf brings central PA Next Avenue, a new PBS system website for booming 50+ population

Written by witf.org | May 15, 2012 12:47 PM

America is in the midst of an age boom. The 50+ population in America has grown from 74 million in 1999 to more than 99 million today, and is projected to be 127 million in 2030. While part can be attributed to the sheer size of the boomer demographic, part is due to a dramatic increase in longevity – at the beginning of the 20th century, life expectancy was 49 years, and today it tops more than 80 years.

In response, the PBS system and witf introduces Next Avenue, an extensive new website launching May 15. Designed to meet the needs and the potential of this age boom, Next Avenue will engage, inspire and inform the more than 100 million people who are transitioning into what many see as a new life stage in human development – a stage between young adulthood and “old old.”

Expansive new online initiative will provide expertise from expert contributors, public television, and trustworthy sources on aging.

Next Avenue is tailored to engage the 50+ population and help them plan for these “bonus years” as the most comprehensive, accessible, intelligent, and thought-provoking daily stop for this growing audience.

witf is one of 73 Next Avenue affiliates bringing this important service to our community. When users log on to http://www.nextavenue.org/localize?id=witf? they will see local information integrated within the site on right the home page.

The Next Avenue website will provide visitors with in-depth content that the organization creates with its own editorial team, as well as aggregates and commissions from expert sources. The site focuses on topics people may experience differently because of their stage in life, including health, finances, work, leisure and caregiving.

“Our experienced editorial team and the variety of contributors and content is designed to offer Next Avenue visitors new perspectives and ways of thinking about their futures,” said Judy Diaz, Next Avenue president. “The 50+ demographic is huge, diverse and influential, and Next Avenue will give them the tools they need to enrich their lives and confidently plan for their futures.”

Next Avenue is led by Twin Cities Public Television (tpt) in partnership with the Public Broadcasting Service (PBS), American Public Television (APT) and PBS stations nationwide.

Published in Pressroom

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