170 Million Americans for Public Broadcasting campaign and quickly became a champion of that grassroots effort."> 170 Million Americans for Public Broadcasting campaign and quickly became a champion of that grassroots effort."> 170 Million Americans for Public Broadcasting campaign and quickly became a champion of that grassroots effort.">
WASHINGTON — April 4, 2011 — The Association of Public Television Stations (APTS) will present Kathleen Pavelko, President & CEO of witf in Harrisburg, Pennsylvania, with the 2011 National Advocacy Award for her exceptional efforts in furthering public television’s legislative goals. The National Advocacy Award recognizes an individual that exemplifies effective advocacy on behalf of public television.
Kathleen is being honored for her leadership at the national and state level in recognizing the critical importance of sustained engagement with policymakers, both through direct and grassroots advocacy. Following the bruising campaign that Pennsylvania stations engaged in within their state, last year Kathleen recognized that a federal funding fight was imminent. Her leadership skills were evident as she actively worked with her Pennsylvania public broadcasting colleagues to engage their entire congressional delegation—particularly those Members who may have been inclined to oppose federal funding for public broadcasting.
“Most people would shy away from a potentially difficult meeting with a Member of Congress, preferring instead to focus on our supporters; Kathleen instead embraced the challenge,” said Patrick Butler, President and CEO of APTS. “Kathleen recognizes that while it may be easier to meet with your supporters, it is an essential part of advocacy to have the ‘difficult’ meeting with your opponents in order to begin to change the political debate. Kathleen welcomes that challenge, and that willingness to engage makes her extremely special.”
In addition to her willingness to engage in direct advocacy, Kathleen has also been active in developing public broadcasting’s grassroots strategy. In the fall of 2010, she urged the national public broadcasting leaders to work proactively with local stations to develop new tactics to confront the imminent federal funding battle. To advise her board of the challenges that we would face, Kathleen invited an APTS government relations professional to attend a witf board meeting to discuss the political environment and the planned response. Shortly thereafter, Kathleen fully embraced the new 170 Million Americans for Public Broadcasting campaign and quickly became a champion of that grassroots effort.
Under Kathleen’s leadership, witf has been at the forefront of the 170 Million Americans campaign, creating board testimonials and other catchy videos to rally the Harrisburg community around the campaign. Thirty-two witf staff members also worked together to create the “Go Public” video (http://www.youtube.com/user/witfnewmedia) that has received almost 3,300 views on YouTube. In all, witf produced and aired 48 testimonial spots on radio and TV that pointed viewers and listeners to 170millionamericans.org. witf’s example inspired numerous other public television and radio stations to actively embrace this vital grassroots campaign.
Pavelko said, “I’m honored to be the one accepting this award. The real recipients are the staff of witf, who used their enthusiasm and creativity to celebrate what’s great about public broadcasting. Go Public!”
Kathleen will receive the 2011 National Advocacy Award on Monday, April 4, during the APTS Capitol Hill Day conference in Washington, DC.
The Association of Public Television Stations (APTS) is a nonprofit membership organization established in 1980. The mission of APTS is to conduct – in concert with member stations – advocacy, planning, research and communications activities in order to achieve strong and financially sound noncommercial television and advanced digital services for the American people. APTS provides consistent leadership and information that helps our members better accomplish their own missions and goals. APTS promotes the legislative and regulatory interests of noncommercial television stations at the national level through direct advocacy, and grasstops and grassroots campaigns designed to garner congressional support.
About 170 Million Americans for Public Broadcasting170 Million Americans for Public Broadcasting is a collaboration of public radio and television stations, national organizations, producers and public broadcasting viewers and listeners throughout the country in favor of a strong public media in the United States. This project receives no government funding.
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